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Intelligent Content 2012 - February 22-24, 2012
Intelligent Content 2012 - Strategies for Reaching Customers Anywhere, Anytime on Any Device. In order to profit — literally — from new digital markets created by the global mobile device explosion, you must rethink the way you create, manage, publish, and deliver content. Old school production processes, technologies, and ideas won’t cut it. To succeed in the mobile revolution you must think differently. The first step is adopting a content strategy that takes into account your goals and how you’ll achieve them in our socially-enabled, always-on, location-aware, globally-connected, mobile device-dependent world. Whether you are struggling with traditional multi-channel publishing challenges, attempting to make your content findable to a worldwide, multi-lingual audience, trying to develop content-driven “apps” for smartphone users, or needing to create enhanced, interactive eBooks for iPads, eReaders, and other mobile devices, Intelligent Content is the conference for you! Visit the conference website for details. |
Events and Information
Creating eBooks: Understanding the Opportunities, Challenges, Devices, and StandardsThursday December 8, 2011, 1:00pm EST / 10:00am PST Learn about eBooks, enhanced books and apps. Also learn about the standards you need to know to implement these cool new publishing outputs.
For complete details, click here.
Webinar - eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime on Any DeviceThursday September 22, 2011, 1:00pm EDT / 10:00am PDT Why you need a content strategy if you're planning on moving to or implementing a workflow that supports the creation of eBooks, books and apps. Join us for this fascinating one hour session. For complete details, click here. Webinar - eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime on Any DeviceIf you missed the recent webinar with Ann Rockley and Charles Cooper and Scott Abel, it's now available for online listening, or for download.. Adobe's Strategy eSeminar recording now availableIf you missed the recent Adobe eSeminar on Content Strategy, it's now available for viewing online. Featuring Ann Rockley, Colum McAndrew, Lise Janody, David Farbey, Bill Swallow and Clare O'Brien.
Kristina Halvorson talks with Ann about Intelligent ContentListen to Ann Rockley and Kristina Halvorson's talk about Intelligent Content. You can listen to the talk here.
Webinar - Recording availableIf you missed Ann's Webinar on Developing a DITA-based content strategy for reuse, it's now available as a recording from DCL, sponsors of the webinar. You can listen to the webinar via this link. Please note that the recording includes both video and audio, so it's a large file.
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Leadership
OASIS
Co-Chair DITA for Enterprise Business Documents Subcommittee
Society for Technical Communication
Ann Rockley Fellow 2005 |
From the Rockley BlogAugmented RealityPosted on October 28, 2011 by Charles Cooper I love the ability of today's technology to allow us to step outside the book and off the page. It can be used in technical communications, but it's been most often seen in the advertising world, where the bucks are bigger. Content Strategy: Content Modeling a Beginner’s GuidePosted on September 28, 2011 by Ann Rockley This blog post was inspired by a discussion on the content strategy list serve. I started writing a reply and found that I quickly wrote a response much too long for the email thread. Caveat, the samples I have provided are very top level, but hopefully useful. Upcoming WebinarsPosted on September 13, 2011 by Charles Cooper We have three upcoming webinars you won't want to miss. They're focused on finding the balance between your content and the technology you'll use to get your content out to your readers.
New eBook readersPosted on May 25, 2011 by Charles Cooper This week two new eBook readers were unleashed on the world. Kobo, which is available worldwide released the Touch, and Barnes & Noble released a new version of the Nook, which like all their readers/tablets are available only in the US. iFlow eBook Reader for iOS is going awayPosted on May 13, 2011 by Charles Cooper BeamItDown was one of the early adopters of the iOS platform as a reading space. Their iFlow product had some neat features, notably the ability to "flow" the text as you were reading it, rather than you having to "flip pages" as you progressed through the book. Webinar - The Dynamic Document: Save Time; Achieve Communication GoalsPosted on May 2, 2011 by Charles Cooper The average knowledge worker spends 80% of her day just searching for the business documents and content she needs to do her job. When she can't find it, she creates it from scratch. Wouldn't her life be more efficient if she could find and reuse blocks of content to build documents on demand? "File Save As" eBook is not acceptablePosted on March 31, 2011 by Ann Rockley We all know that there is a big rush to get print books out as eBooks, but there is no excuse for simply converting a print book to an eBook without looking at it to see how well it worked and more importantly designing it for an eBook to begin with. I love QR CodesPosted on March 3, 2011 by Charles Cooper I love QR Codes. I love when companies use them to help customers. As I mentioned in my LavaCon talk last year, I love them for their simple and efficient method of bridging the real and online worlds. With a simple click of a camera phone, you can be taken to a website, load an app, enter an address... a myriad of things. But if you're going to use them, you have to consider the entire chain of events. Don't use it as a simple link mechanism without considering the consequences.
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Publications
We've updated our ROI Calculator
Our popular ROI calculator has just been updated. The background costings and assumptions have been refreshed, and we now provide support for content delivery as well. You can download the updated version right here.
DITA 101 now available in Japanese
The second edition of DITA 101 is now available in Japanese! It's available from in Japan from Amazon.
DITA 101 - Second Edition
DITA 101 - Second edition includes two new chapters: Calculating ROI for your DITA project and What?s new in DITA 1.2. If you're in the process of implementing DITA, expect to do so in the future, or just want to learn more about it without having to wade through technical specifications, this is the book for you. DITA 101 is designed for authors and managers. We?ve taken our years' of experience helping organizations to move to DITA and training our clients in creating DITA content and distilled it into an easy to read and understand format. Combined with our expertise in developing effective reuse strategies and adopting content management, this book covers everything you need to know to understand DITA from an authors or managers viewpoint. Available in hardcopy and PDF format at Lulu.com. Click here to order! Not sure? Want a peek inside? Click here to get a copy of Chapter 3, Reuse: Today?s best practice.
Managing Enterprise Content: A Unified Content Strategy
"This book is destined to become the industry standard for implementing content management" Judith L. Glick-Smith, Amazon reviewer For more information see the book website.
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