Webinars

Upcoming Webinars

Creating eBooks: Understanding the Opportunities, Challenges, Devices, and Standards

Friday, December 8, 2011, 1:00pm EDT / 10:00am PDT

Brought to you by MindTouch

Speaker: Ann Rockley, Charles Cooper and Eric Freese interviewed by Scott Abel

eBooks are a hot topic. And, there's reason to be excited. First, there's the overwhelming success of the Amazon Kindle and Apple iPad (and the tablet computing market it helped to spawn). But that's not all. According to online retailers like Amazon.com, sales of eBooks are outnumbering sales of paperback books. And according to Apple, apps for reading eBooks on smart phones like the Apple iPhone and Android powered-devices are downloaded more than any other type, further fueling the excitement. Meanwhile, some school districts are getting rid of old school textbooks altogether, replacing them with eBooks and equipping students with eReader devices. Libraries also have jumped on the eBook bandwagon, adding services like eBook and eReader lending -- some have even ditched paper books altogether, opting instead to offer a digital smorgasbord of eBook content to their patrons.

Join Scott Abel, The Content Wrangler, for an informative discussion with publishing experts Ann Rockley and Charles Cooper, authors of the soon-to-be-released, "eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime on Any Device", and publishing production guru, Eric Freese of digital publishing software and services provider, Aptara. The four will discuss the challenges impacting organizations as they make the move to eBook publishing including: standards, device types, eBook varieties, screen sizes, ensuring layout and design integrity, production processes, and more. Attendees will learn the key differences between eBooks, enhanced eBooks and apps, and they'll gain an understanding of the considerations publishers must make when creating publications for multiple device types like eReaders, smart phones and tablet computing devices. And, they'll come away with an understanding of the decisions they'll need to make when creating eBooks for the iPad, Kindle and other device types.

Register for this webinar today.

Archived Webinars

Developing a DITA-based content strategy for reuse

Thursday, January 27, 2011

Presented in conjunction with Data Conversion Laboratory .

You can listen to the webinar via this link. Please note that the recording includes both video and audio, so it's a large file.

Join Ann Rockley as she discusses DITA and topic based reuse.

Reuse is one of the key features of DITA and many companies have developed their business case for content management on the savings that they expect from reuse. However, few companies actually plan for reuse. Without planning, authors don't know what they could or should reuse. In addition, even if they knew where and what the content was, they couldn't reuse it because the content is not in a reusable state.

Companies that plan for reuse and create well structured and organized content, realize higher savings and greater control over their content.

Planned reuse requires a content strategy for reuse. This webinar provides guidelines for:

• Identifying requirements and opportunities for reuse
• Determining the best methods of supporting your reuse
• Develop a content strategy for reuse including:
• Methods for reuse
• Writing for reuse
• Governance for reuse

Exactly What NOT to Do When Making the Move from Print Publishing to New Media

Thursday June 17th, 2010

Presented in conjunction with Aptara.

Join Ann Rockley and Brett Freeman as they explain what not to do when making the move from print publishing to new media.

iBooks, enhanced eBooks, iPad apps... by now, most publishers understand that to effectively exploit new media capabilities, they've got to transition away from a print production paradigm.

But making that leap, from traditional content production processes, to a nimble, scalable output-independent paradigm, can be fraught with unforeseen challenges that result in expensive mistakes and setbacks.

Get the inside track on optimizing new media and new revenues by learning how to avoid the most common complications. If you do it right, it's not nearly as difficult as most publishers think.

Gain actionable insight, tips and tricks in this free, one-hour webcast. Digital publishing experts with years of experience working in-the-trenches, describe how they've helped publishers of all types move to a flexible, ePublishing solution that readies their content for the iPad... and beyond.

Key Points

• The nuts and bolts of creating, managing and delivering content more efficiently
• How to make your authors happy in the process
• Evaluating XML authoring tools
• Making the tools work for you
• Coming out ahead of the digital technology curve

To listen to the archived webinar, click here. Please note that registration is required.

Effective Content Globalization: Bridging the Divide

Does your company provide documents, products, and/or websites in multiple languages? Attend this Webinar to learn content globalization best practices.

Sponsored by Idiom Technologies and JustSystems, with guest speaker Ann Rockley, the Effective Content Globalization: Bridging the Divide Webinar examines the content management lifecycle. Too often content globalization is isolated from content creation and the relationship between content contributors and localization is adversarial.

Effective content globalization begins at the source! This webinar focuses on how you can bridge the divide to:

• Adopt best practices for working with everyone involved in the content lifecycle
• Optimize global information delivery
• Decrease costs and speed time to market
• Increase customer satisfaction
• Understand the role technology can play in the global content lifecycle

To review the webinar or download the slides, click here.

Astoria Webinar Series

On Demand Webinar

Why Enterprises MUST Adopt Content Reuse: How GE Healthcare Reduces Documentation Costs and Speeds Time-to-Market.
Discover how GE Healthcare reduces documentation costs and speeds time-to-market by marrying a solid content reuse strategy with a content management system designed to handle complex multilingual content.

Join us for this informative one-hour on-demand webinar presented by The Rockley Group and sponsored by Astoria Software. Ann Rockley will join a panel of leading documentation experts, including Jeannette Eicholz of GE Healthcare who will share their recent achievements in the content reuse arena.

To view this webinar, click here.

Interview with Ann Rockley - Podcast

In this podcast, Ann Rockley, president of the Rockley Group, talks with Tom Johnson of Tech Writer Voices about Web 2.0 trends, content management systems, and DITA. Specific topics include:

• Web 2.0 trends for content management
• Customer-centric content management
• Card sorting and user-driven architecture
• Content-rating features and dynamic delivery
• Helping users find information in a CMS
• What DITA is and why it important
• And more...

To hear the podcast, click here.