The Content Management Jumpstart

The Content Management JumpStart introduces the concepts, strategies, guidelines, processes, and technological options required for a successful content management implementation. This workshop helps content managers and authors understand how to meet the increasing demands of creating, managing, and distributing content through a content management strategy. It covers the value of content management, how to analyze your content lifecycle, how to develop an ROI. It introduces you to the information architecture of content management, and provides guidelines for selecting tools and technology. It also covers the changing roles and processes that content management brings about, and provides strategies for managing that change.

You will learn:

  • Analysis
    • The value of content in the organization
    • How to identify your business needs
    • How to evaluate your content lifecycle
    • How to audit your content
    • How to calculate ROI
  • Design
    • The concepts of reuse
    • Requirements of information architecture for content management
  • Tools and technology
    • How to evaluate tools
    • The role of XML
    • The desired functionality of authoring, content management, workflow, and delivery tools
  • Introducing change
    • Changing roles
    • The effects of collaborative authoring
    • How to manage change
    • Developing your project next steps

Objectives

At the end of this workshop you will understand:

  • The factors affecting implementation
  • How to determine an optimum reuse strategy
  • How to develop a realistic implementation strategy that meets your authors’ and customers’ needs

Benefits of facilitated sessions

Facilitated sessions are completely customized to your needs with your content and with your issues and challenges in mind. You get experts to lead you through the process in the context of your requirements. And you don't just get training in techniques, you get real tangible results like specifications that form the basis of your solution. We help you to avoid the pitfalls and you get results in days that would normally have taken you months on your own. And you can train your whole team at a very reasonable cost.

Join the Rockley Community

If you would like to join the Rockley Community, to receive information on content management tools and technologies, content strategies, content standards, best practices, educational opportunities, conferences, online resources and more, please click here.