Multi-platform publishing

The Multi-platform Publishing workshop introduces the concepts, strategies, guidelines, processes, and technological options required for successful multi-platform publishing (print, web, eBooks, apps). This workshop helps publishers understand how to meet the increasing demands of creating, managing, and distributing content to an ever increasing number of platforms. It introduces you to the methodology of The Unified Content Strategy™, a methodology for developing an information architecture to support reuse and provides guidelines for selecting tools and technology. It introduces the concepts of XML and helps you to understand what makes the most sense for XML publishing in your organization. It also covers the changing roles and processes that XML and multi-platform publishing brings and provides strategies for managing that change.

You will learn:

  • The concepts of a multi-platform publishing
    • Options for publishing
    • Modularity and reuse
    • The role of XML
  • An introduction to developing a Unified Content Strategy™
    • Content models
    • Reuse strategy
    • Taxonomy and metadata
    • Workflow
  • Tools and technology
    • How to evaluate tools
    • The desired functionality of XML-based content management and publishing tools
  • Introducing change
    • Changing roles
    • The effects of collaborative authoring
    • How to manage change
    • Developing your project next steps

Objectives

At the end of this workshop you will understand:

  • The factors affecting implementation
  • How to determine an optimum reuse strategy
  • How to develop a realistic implementation strategy that meets your

Benefits of facilitated sessions

Facilitated sessions are completely customized to your needs with your content and with your issues and challenges in mind. You get experts to lead you through the process in the context of your requirements. And you don't just get training in techniques, you get real tangible results like specifications that form the basis of your solution. We help you to avoid the pitfalls and you get results in days that would normally have taken you months on your own. And you can train your whole team at a very reasonable cost.

Join the Rockley Community

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