Sessions in the Presentation Track

• 
  12 Key Mobile Usability Guidelines You Need to Implement Now
  Marta Rauch

  Oracle

• 
  Confessions of a DITAfile: What’s IN and What’s OUT for Project Success
  Paula Toth

  TechProse

• 
  Content is King: Why Focus on Content?
  Scott Abel

  The Content Wrangler

• 
  Delivering Dynamic Content Solutions Using DITA
  Mark Poston

  Mekon

• 
  DITA for Publishers: Intelligent Content Starts Here
  Eliot Kimber

  Really Strategies

• 
  FICO’s Journey to DITA: The Shift from Unstructured FrameMaker to DITA and Beyond
  Kathryn Mahoney

  Fair Isaac Corporation

• 
  From Intelligent Wikis To Intelligent Tweets: “Yes, You Can Create Intelligent Content”
  Don Day and Michael Boses

  Learning by Wrote

• 
  From Web to iPhone to Android to iPad: The iFixit.com Story
  Kyle Wiens

  iFixit.com

• 
  How to Capitalize on the Forthcoming Interactive Books Market Explosion
  Mark Fidelman

  harmon.ie

• 
  Maximizing Operational Efficiency in the Intelligent Content Lifecycle
  Val Swisher

  Content Rules

• 
  Mobile User Testing: Recruiting Subjects, Paper-Prototyping, Testing Apps, Recording Video, and More
  Derek Olson

  Foraker Labs

• 
  Reality Check: What to Expect from an Automated Conversion to eBook
  Mark Gross

  Data Conversion Laboratory

• 
  Socially-Enabled Intelligent Content: A Roadmap for Leveraging Component Content
  Paul Wlodarczyk

  Jorsek LLC

• 
  The First Rule of a Good Content Strategy: Focus on Quality!
  Jennifer Beaupre

  Acrolinx

• 
  Waiting for GoDITA
  Leigh White

• 
  What is DITA and How Does It Relate To Intelligent Content?
  Mark Lewis

  Quark

• 
  What’s the Matrix? The Content Matrix Deconstructed
  Sarah Beckley

  Razorfish

• 
  Why Intelligent Content is Needed For eBooks and Mobile Devices
  Ann Rockley

  The Rockley Group

• 
  Write Message, Write Now!
  Kristian Hammond

  Narrative Science