Sessions in the Mobile Applications and eBooks Track

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  12 Key Mobile Usability Guidelines You Need to Implement Now
  Marta Rauch

  Oracle

• 
  Case Study: Complete Guides—Realtime, Collaborative, Multi-Channel Publishing
  Kelly Abbott

  Complete Guides

• 
  Context Aware Everything!
  Robert Rose

  Big Blue Moose

• 
  Develop a Mobile Strategy for Your Business in 30 Minutes or Less
  Derek Olson

  Foraker Labs

• 
  Developing a Mobile Content Strategy for the National Cancer Institute: A Case Study
  Lakshmi Grama

  National Cancer Institute at the National Institutes of Health

• 
  DITA for Publishers: Intelligent Content Starts Here
  Eliot Kimber

  Really Strategies

• 
  EPUB eSay: Take Print Documentation to the EPUB Format in Minutes
  Kevin Siegel

  IconLogic, Inc.

• 
  From Web to iPhone to Android to iPad: The iFixit.com Story
  Kyle Wiens

  iFixit.com

• 
  Getting Started with iBooks Author: Creating Engaging Interactive eBooks
  Russ White

  Questionable Apps

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  How to Capitalize on the Forthcoming Interactive Books Market Explosion
  Mark Fidelman

  harmon.ie

• 
  Making eBooks Profitable: A Case Study
  Kevin Siegel

  IconLogic, Inc.

• 
  Meet The Innovators: A Discussion With Some Really Smart People Who Are Shaking Up The Publishing Industry
  Scott Abel

  The Content Wrangler

• 
  Mobile User Testing: Recruiting Subjects, Paper-Prototyping, Testing Apps, Recording Video, and More
  Derek Olson

  Foraker Labs

• 
  Panel Discussion: Making The Business Case For Innovation
  Ann Rockley, Alan Porter, Joe Gollner, and Michael Boses

  The Rockley Group

• 
  Reality Check: What to Expect from an Automated Conversion to eBook
  Mark Gross

  Data Conversion Laboratory

• 
  Resizing Content for the Small Screen: Considerations for Single-Source Authoring for Tablet and Mobile Delivery
  Maxwell Hoffmann

  Adobe

• 
  Sailing the eBook Seas: Yachts, Cruise Ships and Icebergs
  Matthew Cavnar

  Vook

• 
  Why Intelligent Content is Needed For eBooks and Mobile Devices
  Ann Rockley

  The Rockley Group