Sessions in the It’s About the Content Track

• 
  Beyond Visits and Page Views: How to Develop Actionable Web Metrics, Reports, and Analysis
  Phillip Kemelor

  Semphonic

• 
  Content is King: Why Focus on Content?
  Scott Abel

  The Content Wrangler

• 
  How to Create + Evaluate Content That Influences Results
  Colleen Jones

  Content Science

• 
  Is Search the Solution for Findability?
  Cheryl Landes

  Tabby Cat Communications

• 
  Maximizing Operational Efficiency in the Intelligent Content Lifecycle
  Val Swisher

  Content Rules

• 
  Meet The Innovators: A Discussion With Some Really Smart People Who Are Shaking Up The Publishing Industry
  Scott Abel

  The Content Wrangler

• 
  Panel Discussion: Making The Business Case For Innovation
  Ann Rockley, Alan Porter, Joe Gollner, and Michael Boses

  The Rockley Group

• 
  Resizing Content for the Small Screen: Considerations for Single-Source Authoring for Tablet and Mobile Delivery
  Maxwell Hoffmann

  Adobe

• 
  The Anatomy of Content Management
  Joe Gollner

  Gnostyx

• 
  The Convergence of Search, Social, & Content Marketing
  Arnie Kuenn

  Vertical Measures

• 
  The First Rule of a Good Content Strategy: Focus on Quality!
  Jennifer Beaupre

  Acrolinx

• 
  Using Taxonomy and Metadata to Create Intelligent Content
  Jeff Carr and Erik Wolf

  Earley & Associates

• 
  What’s the Matrix? The Content Matrix Deconstructed
  Sarah Beckley

  Razorfish

• 
  Write Message, Write Now!
  Kristian Hammond

  Narrative Science