Schedule

Tuesday, February 21

Pre-conference activities and workshops

Time	Event	Details
5:00-8:00pm	Registration. Hotel Zoso Lobby.	Check-in early and avoid waiting in line
6:00-7:30pm	Meet and Greet Cocktail Party. Hotel Zoso Lobby Bar.	Sponsored by the Content Wrangler
7:30pm - ?	Dining Out. Find a Restaurant in Downtown Palm Springs.	Dinner on your own

Wednesday, February 22

Conference registration and workshops

Time	Presentation Name	Track
7:00-8:00 am	Registration and Breakfast. Breakfast Sponsor: Adobe	Lower Level Foyer
8:00-8:30 am	Content is King: Why Focus on Content?Scott Abel	It's About The Content
	Why Intelligent Content is Needed For eBooks and Mobile Devices Ann Rockley	Mobile Applications and eBooks
	What is DITA and How Does It Relate to Intelligent Content Mark Lewis	DITA Summit
8:30-10:00 am	How to Create + Evaluate Content That Influences Results Colleen Jones	It's About The Content
	Getting Started with iBooks Author: Creating Engaging Interactive eBooks Russ White	Mobile Applications and eBooks
	Down the Rabbit Hole: Getting started with the DITA Open Toolkit Sarah O'Keefe	DITA Summit
10:00-10:30 am	Mid-morning break	Lower Level Foyer
10:30-Noon	Is Search the Solution for Findability?Cheryl Landes	It's About The Content
	Context Aware Everything! Robert Rose	Mobile Applications and eBooks
	Getting Started with PDF Publishing from the DITA Open Toolkit Leigh White	DITA Summit
Noon-1:30 pm	Lunch
1:30-3:00 pm	Beyond Visits and Page Views: How to Develop Actionable Web Metrics, Reports, and Analysis Phillip Kemelor	It's About The Content
	Develop a Mobile Strategy for your Business in 30 minutes or Less Derek Olsen	Mobile Applications and eBooks
	Expand Your Content Reuse Potential through Indirect Addressing: Using @keys-based Referencing in DITA 1.2 Nancy Harrison	DITA Summit
3:00-3:30 pm	Mid-afternoon Break	Lower Level Foyer
3:30-5:00 pm	The Anatomy of Content Management Joe Gollner	It's About The Content
	EPUB eSay: Take Print Documentation to the EPUB Format in Minutes Kevin Siegel	Mobile Applications and eBooks
	Introduction to DITA 1.2 Classification and Subject Schemes: Building a Knowledge Model for Your Content Joe Gelb	DITA Summit
5:30-7:00 pm	Cocktail Reception Sponsored by The Content Wrangler	Gary Dorothy Imageville
7:00-?	Dining Out Dinner with New Acquaintances and Old Friends	Find a Restaurant in Downtown Palm Springs

Thursday, February 23

Schedule: Day One – Intelligent Content 2012

Time	Presentation Name	Track
7:00-8:00 am	Registration and breakfast. Exhibits open in the vendor exhibition area.
8:00-8:15 am	Opening Remarks Ann Rockley
8:15-9:00 am	Collaboration Nation: Content Professionals “Finally” Take Center Stage Kristina Halvorson	Keynote Presentations
9:00-9:45 am	The Discipline of Organizing Robert Glushko	Featured Presentations, It's About The Content
9:45-10:15 am	Mid-morning Break	Vendor Exhibition Area
10:15-11:00 am	Sailing the eBook Seas: Yachts, Cruise Ships and Icebergs Matthew Cavnar	Featured Presentations, Mobile Applications and eBooks
11:00-11:30 am	The Convergence of Search, Social, & Content Marketing Arnie Kuenn	Featured Presentations, It's About The Content
11:30-1:00 pm	Lunch Sponsored by Adobe	TBD
1:00-1:30 pm	The First Rule of a Good Content Strategy: Focus on Quality!Jennifer Beaupre	It's About The Content
	Reality Check: What to Expect from an Automated Conversion to eBook Mark Gross	Mobile Applications and eBooks
	Waiting for GoDITA Leigh White	DITA Summit
1:30-2:00 pm	DITA for Publishers: Intelligent Content Starts Here Eliot Kimber	DITA Summit
	Write Message, Write Now!Kristian Hammond	It's About The Content
	12 Key Mobile Usability Guidelines You Need to Implement Now Marta Rauch	Mobile Applications and eBooks
2:00-2:30 pm	Socially-Enabled Intelligent Content: A Roadmap For Leveraging Component Content Paul Wlodarczyk	It's About The Content
	How to Capitalize on the Forthcoming Interactive Books Market Explosion Mark Fidelman	Mobile Applications and eBooks
	Delivering Dynamic Content Solutions Using DITA Mark Poston	DITA Summit
2:30-3:00 pm	Mid-afternoon Break	Vendor Exhibition Area
3:00-5:00 pm	The Content Lifecycle Challenge: Ann Rockley challenges five software vendors to an intelligent content challenge. Ann Rockley
5:30-7:00 pm	Cocktail Reception Sponsored by Adobe	Vendor Exhibition Area
7:00 pm - ?	VillageFest and Dining Out. Group up and head out on the town.	Downtown Palm Springs

Friday, February 24

Schedule: Day Two – Intelligent Content 2012

Time	Presentation Name	Track
7:00-8:00 am	Breakfast. Exhibits Open.	Vendor Exhibition Area
7:00-7:45 am	Geocaching: Business or Monkey Business? Karen O'Keefe	Activities
7:00-7:45 am	Resizing Content For The Small Screen: Considerations For Single-Source Authoring for Tablet and Mobile Delivery Maxwell Hoffmann	Mobile Applications and eBooks, It's About The Content
8:00-8:15 am	Opening Remarks Ann Rockley
8:15-9:00 am	The Value of Standards and Intelligent Content Michael Smith	Keynote Presentations, Mobile Applications and eBooks
9:00-9:45 am	From Tactile to Mobile: The Reinvention of Content Experience and Engagement Josh Koppel	Featured Presentations, Mobile Applications and eBooks
9:45-10:15 am	Mid-morning Break	Vendor Exhibition Area
10:15-11:00 am	XML Without Tears Joe Gollner	Featured Presentations
11:00-11:30 am	Making eBooks Profitable: A Case Study Kevin Siegel	Featured Presentations, Mobile Applications and eBooks
11:30-1:00 pm	Lunch Sponsored by The Rockley Group	TBA
1:00-1:30 pm	Book Signing and Prize Drawing. Vendor Exhibition Area.
1:30-2:00 pm	Maximizing Operational Efficiency in the Intelligent Content Lifecycle Val Swisher	It's About The Content
	Case Study: The Complete Guide to Android Kelly Abbott	Mobile Applications and eBooks
	Case Study: Chipping Away The Roadblocks to DITA Adoption Helen Slattery, Bridget Burke, Tony Morales, and Steve Fogel	DITA Summit
2:00-2:30 pm	Using Taxonomy and Metadata to Create Intelligent Content Jeff Carr	It's About The Content
	Mobile User Testing: Recruiting Subjects, Paper-Prototyping, Testing Apps, Recording Video, and More Derek Olson	Mobile Applications and eBooks
	From Intelligent Wikis To Intelligent Tweets: “Yes, You Can Create Intelligent Content" Don Day and Michael Boses	DITA Summit
2:30-3:00 pm	What's the Matrix? The Content Matrix Deconstructed Sarah Beckley	It's About The Content
	Developing a Mobile Content Strategy for the National Cancer Institute: A Case Study Lakshmi Grama	Mobile Applications and eBooks
	Confessions of a DITAfile: What’s IN and What’s OUT for Project Success Paula Toth	DITA Summit
3:00-3:30 pm	Mid-afternoon Break	Lower Level Foyer
3:30-4:00 pm	Making the Business Case for Innovation: A Panel Discussion. Ann Rockley leads a discussion with Joe Gollner, Alan Porter and Michael Boses	It's About The Content
	From Web to iPhone to Android to iPad: The iFixit.com Story Kyle Wiens	Mobile Applications and eBooks
	FICO’s Journey to DITA: The Shift from Unstructured FrameMaker to DITA and Beyond Kathryn Mahoney	DITA Summit
4:15-5:30 pm	Meet The Innovators: A Discussion With Some Really Smart People Who Are Shaking Up The Publishing Industry Scott Abel	Featured Presentations
5:30-6:30 pm	Cocktails Sponsored by The Content Wrangler
7:00-? pm	Dining Out. Group up and head out on the town.	Downtown Palm Springs
9:00-? pm	Pub Crawl. Check-in using #ICC12	The pub of your choosing

Saturday, February 25

Awesome Activities – Intelligent Content 2012

Time	Activity	Location
7:00-9:00 am	Challenging Morning Hike Led by Scott Abel	Meet in Hotel Zoso Lobby. Shuttle to Lykken Trail.
9:30-Noon	Tram To The Top of Mount San Jacinto Led by Scott Abel	Meet in Hotel Zoso lobby. Shuttle to Palm Springs Aerial Tramway
9:30-Noon	Adobe Geocaching Adventure Led by Karen O'Keefe	Meet in Hotel Zoso Lobby.