Lakshmi Grama is Senior Digital Content Strategist at the National Cancer Institute’s Office of Communication and Education. An evangelist for “intelligent content” and user-centered approaches to digital content creation and dissemination, Lakshmi is responsible for the development and implementation of a strategy to transform NCI’s web communications into a multichannel, interactive digital presence. This includes leading teams who are working on the “evolution” of the NCI web and mobile sites, as well as new media channels on YouTube, Facebook, and Twitter. Lakshmi is also actively involved in the federal Web and New Media Community of Practice and is a member of the MobileGov Taskforce. Her varied academic background (Masters Degrees in Library and Information Science, Applied Linguistics, and English Literature) has helped her meld diverse perspectives related to digital communications and, as a former English teacher, she loves to finesse other people’s writing.