How to Capitalize on the Forthcoming Interactive Books Market Explosion

Sessions • Mark Fidelman • • • 1 Comment

The nascent interactive books market is beginning to show signs of a major market opportunity for authors and publishers. The devices consumers use to consume interactive content are getting more powerful and prolific every year. But how can content producers capitalize on the opportunities? How do we create intelligent content that understands how to display itself on devices like the Kindle Fire, Apple iPad and iPhone, Android smartphones, and the like? During this session, Mark provides good and bad examples of interactive books and discusses how they were developed, funded, and published. He will illustrate the profit potential for content producers who want to repurpose existing content and develop new content into interactive eBooks.

Mark Fidelman
Mark Fidelman

Mark Fidelman’s experience includes more than two decades of technology sales and marketing with organizations such as A.T. Kearney, EDS, CT Space, and Autodesk. Mark most recently served as Executive Vice President of Sales and Customer Success with enterprise social knowledge base provider MindTouch, Inc. He is also a contributing writer to multiple publications and holds a patent on a system for tracking mobile electronic loyalty cards.

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  1. Intelligent Content Conference 2012 | Content Rules, Inc. (formerly Oak Hill Corporation) - 27. Feb, 2012

    [...] favorite presentation was Mark Fidelman‘s, How to Capitalize on the Forthcoming Interactive Books Market Explosion. What I liked about Mark’s presentation was that he clearly explained the difference between [...]

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