The Value of Standards and Intelligent Content

Often unappreciated and usually misunderstood, standards are key to the development of vibrant and healthy ecosystems. During these dynamic times, with rapid evolution of new technologies and improved discoverability, the creation of open standards to meet the growing demands for intelligent content is more important than ever. New roadmaps are required with an understanding of where standards are heading to ensure the means to create and utilize content of the future.

Scott Abel, The Content Wrangler, interviews Mike Smith about the importance of EPUB3, HTML5 and other open standards that impact eBook and app production.

Michael Smith
Michael Smith

Michael Smith is the General Manager for North America for Easypress Technologies, Inc. From 2007 to 2010, Michael was Executive Director of the International Digital Publishing Forum (IDPF). Michael helped advance the interests of publishers, technologists, and readers by evangelizing the adoption of IDPF standards (EPUB) for electronic reading applications and products. Michael has over twenty years of book publishing and print production expertise. Prior to joining the IDPF, Michael was employed by Toronto-based romance publisher Harlequin Enterprises Ltd., where he managed eBook and book production servicing North America, UK, and Australian markets.

Scott Abel
Scott Abel

Scott Abel, a.k.a. The Content Wrangler, is an internationally-recognized content management strategist and social networking choreographer whose strengths lie in helping global organizations improve the way they author, maintain, and deliver information. A founding member of Content Management Professionals, Scott previously served as Executive Director of the organization. Scott writes regularly for trade and industry publications, blogs, and newsletters. He is the co-producer of the Intelligent Content conference.

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