Socially-Enabled Intelligent Content: A Roadmap for Leveraging Component Content

If you’re like many organizations attending Intelligent Content 2012, you’re probably already creating component content or are in the process of doing so. But what should you do next? This presentation charts a roadmap that any organization creating component content today can follow to deliver intelligent content. We discuss how you can build on your component content foundation:

• Making your Component Content Intelligent: transforming your component content foundry into an intelligent content greenhouse—what to do new, and what to do differently—to create intelligent content and actually deliver it.
  • From Content Architect to Content Curator—the new role of the information developer
  • From Dead Publishing to Live Delivery—shifting focus from producing deliverables to delivering business impact
• Making your Process More Intelligent: transforming “the content lifecycle” into business process management.
  • From Productivity Improvement to Business ROI—shifting focus from tracking publishing operations productivity to measuring customer and shareholder value
  • From Track Changes to Compliance Management—managing the “audit trail” as intelligent content
• Engaging your Customers: transforming live content to socially-enabled structured content.
  • From Users as Authors and Reviewers to Customers as Fans, Friends, and Followers—shifting from content portals to customer-centered communities of content
  • Curating Socially-Enabled Content: a demonstration

These concepts are introduced, discussed, and supported with illustrative examples, analogies, demonstrations, and recommendations for best practices, methodologies, and new technologies. Participants will leave with a clear set of next steps for moving from component content to intelligent socially-enabled content.

Paul Wlodarczyk

Paul Wlodarczyk is CEO of Jorsek Software, makers of easyDITA. Paul is passionate about content lifecycles—business processes and workflows that span the collection, collaboration, authoring, assembly, review, localization, publishing, reuse, classification, and search of unstructured content. Paul brings over 25 years’ experience in content lifecycle operations, consulting, and software development, with expertise in the areas of enterprise content management, knowledge management, content classification, technical publishing, localization, collaboration, user interface design, learning technologies, and information worker productivity. Paul supports clients and customers in the manufacturing, life sciences, high tech, aerospace, retail, energy, capital equipment, and publishing industries. He is a frequent speaker at industry events and contributing writer for publications by various organizations. Paul holds an MBA from the William E. Simon School of Business, and a BA in Psychology from the University of Rochester in Rochester, New York.