At the heart of many a content project is the dreaded content matrix. But what goes into it and what comes out? In this presentation, you’ll go deep inside content matrix examples to learn how to bend this flexible, but often intimidating, tool to your will. Sarah will dissect matrices designed for a wide variety of uses, from small stand-alone projects to enterprise-level application content management. Learn how to create a matrix easy enough for an executive to understand or as complex enough to manage 50 versions of application content. She’ll also illustrate how to integrate the matrix into a larger deliverables package. This presentation offers templates you can start using immediately.
- To illustrate different types of content matrices for a wide variety of project goals and audience needs and how to best address those needs.
- To understand how to create a content matrix that addresses different audiences within the same document.
- To identify the optimal information types to include in a content matrix and how to best present them.
