Results. Everyone wants them from digital content, whether to boost sales, advance a cause, or save on customer service costs. But how do you create content that influences results? And how do you evaluate whether your content efforts are working? This workshop, based on the best-selling book Clout: The Art and Science of Influential Web Content, will help you answer those questions so your content is intelligent and influential.
Colleen Jones
Colleen Jones is the principal of Content Science, an award-winning content consultancy in Atlanta, GA. A veteran of the interactive industry, Colleen has led strategic digital initiatives for global Fortune 500 companies, government agencies, boutique brands, and savvy startups. Colleen shares many of her insights in the best-selling book Clout: The Art and Science of Influential Web Content.
Colleen has more than fourteen years of experience, including leadership roles at the Centers for Disease Control & Prevention (CDC) and Cingular Wireless (now AT&T). At Cingular Wireless, she led a team of six people and oversaw several strategic efforts across channels including web, IVR, mobile, and point-of-sale applications. Her accomplishments include a rare executive award for her multichannel work to improve Cingular's customer experience.
With an M.A. in technical communication from James Madison University, Colleen is a member of American MENSA, founder of Atlanta Content Strategy, and a past executive board member of CHI*Atlanta. After a long day of advocating for influential content, Colleen often unwinds at a lively Irish pub or blogs at Winning Content.
