Making eBooks and apps, managing and growing online communities, leveraging the power of user-generated content and social networks, and creating and delivering intelligent, dynamic content can be challenging projects. One of the biggest obstacles to success is finding the time—and the money and support—to do it right.
Join Ann Rockley, President of The Rockley Group, for a discussion with industry experts about ways you can make the business case for innovation. The panel will examine tactics you can use to convince management of the value of pioneering projects. She’ll guide a conversation with the panel (taking questions from the audience) about creative ways of building support for building apps, creating eBooks, and overhauling the way organizations traditionally create, manage, and deliver information.
Ann Rockley
Ann Rockley is President of The Rockley Group, Inc. She has an international reputation for developing intelligent content management strategies and underlying information architecture. Rockley is a frequent contributor to trade and industry publications and is a keynote speaker at numerous conferences in North America and Europe. Rockley has been referred to as a “luminary” in the content management industry.
Ann has been instrumental in establishing the field in online documentation, single sourcing (content reuse), unified content strategies, content management best practices, and intelligent content. She led Content Management Professionals, a member organization that fosters the sharing of content management information, practices, and strategies to a prestigious eContent 100 award in 2005. Ann co-chairs the OASIS DITA for Enterprise Business Documents subcommittee. Ann is also the founder of the popular Intelligent Content conference.
Ann is a Fellow of the Society for Technical Communication and has a master's degree in Information Science from the University of Toronto. Rockley is the primary author of several books, including eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime on Any Device, DITA 101: Fundamentals of DITA for Authors and Managers (ISBN 978-0-557-07291-0), and the best-selling book Managing Enterprise Content: A Unified Content Strategy (New Riders Publishing, ISBN 0-7357-1306-5).
Alan Porter
Alan J. Porter is an industry leading Content Strategist. He is currently engaged as a Senior Digital Publishing Consultant for PTC, with a specific focus on the federal, aerospace, and defense industries. Alan is also the President and Founder of 4Js Group LLC, a technical and business communications consulting practice that specializes in applying creativity to meeting business needs and growth. He is a published author with several books, comics, and magazine articles to his name. His latest book, The Content Pool: How to Identify, Organize, Manage, and Leverage Your Company’s Largest Hidden Asset is published by XML Press in 2012.
For full details about Alan's books, as well as various signing and speaking engagements, go to his website located at http://alanjporter.com.
You can follow him on Twitter at @alanjporter (for general writing and slice of life topics) or @4jsgroup (for technical and content strategy topics).
Alan's blog, The Content Pool, features thoughts and opinions on corporate communications, content strategy, and digital publishing.
Joe Gollner
Joe Gollner (www.gollner.ca) is the Director of Gnostyx Research (www.gnostyx.com), an initiative he recently launched with the purpose of helping organizations adopt open content standards and leverage intelligent content technologies. In this activity, he focuses on providing objective, independent guidance (based on 20 years of wide-ranging implementation experience) on how to establish a practical content strategy and how to manage the design, development, and deployment of cost-effective solutions.
Prior to launching Gnostyx, Joe was Vice President and Chief Solution Architect for Stilo International (www.stilo.com) where he led a world-class team in the design, development, and deployment of industrial-strength content management and publishing solutions. Previously, he was the founder and president of XIA Systems Corporation, a widely respected XML solution integrator that he founded in 1998 and that he sold to Stilo International in 2004. Before XIA, he was best known for his ground-breaking content solution work within the international defense community.
Over the last twenty years, Joe has designed and managed the implementation of numerous large-scale content management and publishing solutions in such diverse industries as aerospace, defense, education, healthcare, transportation, engineering, energy, legal, publishing, software, automotive, telecommunications, and government. During this time, Joe worked closely with some of the world's most innovative implementers of intelligent content technologies including Boeing, Samsung, Nokia, Schlumberger, Alcatel-Lucent, Xerox, the US Department of Defense, NATO, and the Russian Academy of Science.
Joe served as an Artillery Officer in the Canadian military and was educated in a wide variety of subjects at Queens University (Bachelors of Arts, Mathematics and Literature) and the University of Oxford (Masters of Philosophy). He has completed graduate programs in project management, business analysis, and knowledge management. Joe is a popular keynote speaker at major content management events and for several years chaired the XML World Series of conferences.
Michael Boses
Michael Boses is a leading designer of intelligent content products and solutions. He has created award-winning products for intelligent content collaboration and has led some of the largest intelligent content creation initiatives in government and industry. Michael’s unique experience with intelligent content and enterprise architecture can be applied to dynamic publishing, business intelligence, and process automation. He is widely recognized as a leading authority on intelligent content creation who excels at both explaining technology to business people and business concepts to technologists. Michael is founder of Contelligence.org and co-chair of the OASIS DITA for Enterprise Business Documents Subcommittee. Previous to this, Michael was Director of XML Products at Quark and CTO at In.vision Research.
