Mobile devices are the new PC. With sales outpacing desktop systems, consumers increasingly use smartphones and tablets to access products and services. However, mobile usability lags behind desktop usability, and the user experience is often difficult and disappointing. This presentation delivers guidelines you can use today to improve mobile usability.
Marta Rauch
Marta Rauch is a Principal Information Developer and a Team Lead at Oracle, where she plays a key role in her department’s strategy for delivering mobile user assistance. She has written about mobile usability for STC Intercom and the Best Practices journal of the Center for Information-Development Management, and enjoys sharing her passion for mobile at conferences and webinars throughout the US and in Europe. With over 20 years of experience in technical communication, Marta has received fifteen STC awards for individual and team projects at the local, national, and international level. Marta is a senior member in STC and a mentor for the STC Silicon Valley Chapter. She holds a teaching credential, a Certificate in Technical Writing from UC Extension, and a BA from Stanford University.
