Before content can be intelligent, it must be good. If content isn`t good—if it`s redundant, outdated, or irrelevant to our users—there is no value to applying intelligent content best practices to it. But is it really within our power to fix bad content? In order for us to create meaningful user experiences and realize measurable ROI, we must start sharing tools and processes with the very people we sometimes fight the hardest. Kristina will talk about our new roles as content collaborators in the workplace. Regardless of background, practice or perspective, there’s one thing we all agree on: on any platform, in any context, content matters most.
Kristina Halvorson
Kristina Halvorson is the CEO and Founder of Brain Traffic, a content strategy consultancy. She is the author of Content Strategy for the Web, a book that’s being called “the most important thing to happen to user experience design in years” (Peter Morville, Ambient Findability, Information Architecture for the World Wide Web). Kristina is also host of Content Talks podcast (5by5 Studios), and founder of Confab: The Content Strategy Conference.
Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. In 2010, she delivered the keynote address at the world’s first Content Strategy Summit in Paris, France. Kristina has also been a featured speaker at Web 2.0 Expo, SXSW Interactive, An Event Apart, UX Week, User Interface Conference, Voices That Matter, IA Summit, Future of Web Apps, Future of Web Design, and the Online Marketing Summit.
When she’s not running around talking about content strategy, Kristina can be found chasing after her two children in St. Paul, Minnesota.
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