Intelligent Content 2012 – A fantastic success

Thanks to everyone who attended the recent IC Conference. We had a great time putting it together, and we know from the comments we received and the tweets we saw that you enjoyed it too.

The updated slide decks will be available for download in early March, we’ll send a link to each of the attendees.

Next year there will be a change, not only in venue, but in city. We say a fond goodbye to Palm Springs, and head upstate to the beautiful city of San Francisco.

We look forward to seeing you there!

Need To Reach Your Customers Anywhere? Anytime? On Any Device? Then Intelligent Content 2012 Is The Conference For You!

In order to profit — literally — from new digital markets created by the global mobile device explosion, you must rethink the way you create, manage, publish, and deliver content. Old school production processes, technologies, and ideas won’t cut it. To succeed in the mobile revolution you must think differently. The first step is to adopt a content strategy that takes into account your goals and how you’ll achieve them in our socially-enabled, always-on, location-aware, globally-connected, mobile device-dependent world.

While adopting a content strategy is a logical first step, to succeed, you’ll also have to re-engineer your production processes in ways that allow you to efficiently and effectively transform your content — often automatically and on-demand — into an increasing array of formats required by mobile devices. And you’ll likely have to adopt new tools, technologies, standards, approaches, roles and responsibilities.

Whether you are struggling with traditional multichannel publishing challenges, attempting to make your content findable to a worldwide multilingual audience, trying to develop content-driven “apps” for smartphone users, or needing to create enhanced, interactive eBooks for iPads, eReaders, and other mobile devices, Intelligent Content is the conference for you!

About Intelligent Content 2012

Hotel Zoso, Palm Springs, CA

Held annually each winter at Hotel Zoso in beautiful (and sunny) Palm Springs, CA, Intelligent Content 2012 is an intimate, three-day intensive learning experience designed to help attendees understand what is required to create intelligent content: content designed to be structurally rich and semantically categorized, automatically discoverable, reusable, reconfigurable, and adaptable to any future functionality.

 

The conference starts February 22 with a full day of hands-on workshops taught by some of the industry’s best and brightest practitioners — folks who are down-in-the-trenches helping organizations do the work required to succeed in a global mobile world. The following two days — February 23 and 24 — are filled with presentations, case studies, and discussions designed to provide you with the knowledge you need to add intelligence to your content and streamline the way you create, manage, and deliver it. To help you make the most of your conference experience, we’ve grouped the presentations into three distinct categories:

Exciting Keynote And Featured Presentations

Kristina Halvorson, Brain Traffic

We open the show, Thursday, February 23, with web content strategy maven, Kristina Halvorson, Founder and CEO of Brain Traffic, and author of Content Strategy for the Web (second edition available in Spring 2012). In “Collaboration Nation” Halvorson will discuss why content professionals must learn to become “content collaborators” — folks who share tools and processes with the very people we sometimes fight the hardest. Sure to be educational and entertaining, you won’t want to miss this session!
 

Robert Glushko

Back by popular demand is content engineering guru, Robert Glushko. In his talk, “The Discipline of Organizing”, Glushko will explore the findings of his recent research into why we need an organizing system — a generative, forward-looking framework for organizing any collection of resources, especially digital ones.

Arnie Kuenn, Vertical Measures

And, to round out the morning, content marketing maverick Arnie Kuenn, author of Accelerate! Moving Your Business Forward Through the Convergence of Search, Social & Content Marketing, will walk you through a step-by-step approach to growing your business that takes advantage of search, social and the emerging discipline known as content marketing.
 

Mike Smith, Easypress

February 24, we open the final day of the event with a keynote presentation from Mike Smith, the former executive director of the International Digital Publishing Forum, the organization that maintains the distribution and interchange format standard for digital publications and documents known as EPUB. Smith’s talk “The Value of Standards and Intelligent Content” will explore where standards are heading and why following them can help you deliver content to customers on the devices of their choosing.
 

Josh Koppel, ScrollMotion

Smith’s session will be followed by three featured presenters. Up first is Josh Koppel, co-founder and Chief Creative Officer of ScrollMotion, a media and technology company that develops electronic platforms for the world’s leading textbook, children’s book, and magazine publishers. His session, “From Tactile to Mobile: The Reinvention of Content Experience and Engagement” will provide a solid foundation for those looking to understand the impact of mobile devices, tablet computing, eBooks, and apps on content development. Also on the roster is content management strategist, Joe Gollner, whose presentation, “XML Without Tears” will help you understand the need for XML when adding intelligence to content, while debunking the myth that XML content creation is difficult. We’ll also be featuring a case study (to be announced soon) on how a small book publishing house made the move from traditional publishing to eBooks — and is making a profit doing so!
 

New! The DITA Summit at Intelligent Content

This year, we’ve created a special DITA-focused three-day mini-event called the DITA Summit at Intelligent Content. The Summit features a full day of DITA-focused workshops (February 22), followed by two days of sessions dedicated to DITA-related topics (February 23-24). There is no extra charge to attend Summit sessions. You may choose to attend only DITA Summit sessions or create your own conference experience by mixing-and-matching sessions from all three focus areas.

Registration and Accommodation

  • Full access to the entire three day event (including the DITA Summit) is only $995 until December 17. Register today!
  • Overnight accommodations only $139 (while they last) at Hotel Zoso. Reserve your room today! (Your credit card will not be charged until arrival and check-in at hotel.)

Additional Activities

Join us Saturday, February 25 for several very cool outdoor events (free to conference attendees).

  • Challenging morning hike on the Lykken Trail (7-9am)
  • A trip to the top of Mt. San Jacinto on board the Palm Springs Aerial Tramway (9:30-noon)
  • The Geocaching Adventure [think digital scavenger hunt using mobile devices to guide you] (9:30-noon)