Once again, this afternoon we break out into two streams; Engaging the Customer and Findability.
On the Customer Engagement side:
Mark Hellinger of Xyleme will tell us How to develop a successful mobile learning strategy. He’ll use case studies and real-time demonstrations that show content effortlessly deployed to print online and mobile devices (including the iPhone and iPad) will be used to support this approach.
Marisa Peacock of CMSWire.com will explain how to maximize your content strategy and refine content for the appropriate medium, especially social media in an effort to increase connections and influence online in her session, Content Strategies for Social Media Marketing.
On the Findability side:
Paul Wlodarczyk (The Content Guy) will will explore the concepts and provide real-world examples of how taxonomy can be used to inject your business semantics into enterprise-class content platforms in his talk, Taxonomy and Intelligent Content.
James Mathewson of IBM believes that if companies structure their content strategy around search, they maximize their investment in content for both search crawlers and their target audiences. He’ll explain this during in his session, ‘Search First’ content strategy.
Alexander Polonsky of Mondeca will explain how you can use semantically aware (Intelligent) content to leverage it on a broader basis, such as content contextualization, personalization, and discovery. Join him to learn about the advantages of Smarter content annotation.