It’s all about delivery. You may have the most exciting content in the world, but if you can’t deliver it in a way that is accessible, useful, relevant, timely and cost-effective, it has no value. Intelligent content is content that has been consciously designed to be open, reusable, and reconfigurable – adapting dynamically to fit the unique needs of both producers and customers.
The eBook revolution is gaining momentum and the publishing industry is beginning to understand that its full potential can only be realized if all the pieces of the intelligent content puzzle are in place – and now they are. We have the perfect storm of solid standards, robust technologies, and hard-won best practices in how to design effective electronic content. And now we have the engaging content delivery platforms that people actually want to use!
Delivery means so much more than printing today; it includes traditional printing, yes, but it also includes all forms of online and mobile media. And it’s not just words; it’s sound, it’s animation, it’s interactive. It’s getting your information to your users when and how they need it. They might be using a book, an eBook reader, an iPad or a laptop. They might be using an iPad to read aircraft maintenance information, a Blackberry to read accounting reference information, a product catalog delivered on a Google Android device, a textbook delivered on a Nook, tourism information delivered to a visitor information kiosk on a flat panel television monitor or a netbook to watch streaming video.
Intelligent Content 2011 is all about getting your content delivered to your customer, no matter where they are, or how they’re experiencing your content.