Design

The Rockley Group has a well tested design methodology, the Unified Content Strategy^TM. The Unified Content Strategy enables you to create once and publish many. It provides the underlying concepts, best practices, guidelines and structure to enable you to rapidly design, build, test and deliver an effective multi-platform customer-centric content experience. The strategy consists of:

• Content models
• Reuse strategy
• Taxonomy and metadata
• Workflow

Content models

A successful content management strategy is dependent on the quality of the content models. We have developed a unique modeling process, The Unified Content Architecture™, to specifically address the information architecture requirements of content reuse. The Rockley Group has pioneered content modeling methodologies for reuse.

Reuse strategy

Reuse enables you to create custom and dynamic assemblies of content and deliver content on any device or platform. Reuse can occur within an information product or across many information products. The reuse strategy defines your granularity of reuse (size of reusable components) and the ways in which content will be reused.

Taxonomy and metadata

A taxonomy is a hierarchical listing of topics or subject categories supported by metadata. The taxonomy enables you to intelligently store and retrieve your content based on a common vocabulary and shared metadata. The resulting taxonomy is both customer facing such as for use on your web site, and internal facing for your content management system.

Workflow

Workflow defines how people and tasks interact to create, update, manage, deliver, retire, and archive content. Workflow moves content from task to task and optimizes the content lifecycle, ensuring the business rules specific to your organization are followed at every step. Workflow models define the tasks, interactions, dependencies, and governance strategies needed to effectively manage your content lifecycle.