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Lavacon 2012: The Conference on Digital Media and Content Strategies

October 6th-9th in San Diego, California

Intelligent content expert Ann Rockley explores the importance of content strategy to the success of digital publishing initiatives large and small. Rockley will showcase innovative publishing projects that began with a strategy and that leverage advanced publishing techniques to deliver the right information to the right people in the right format and language increasingly on the device of the customers choosing.

For more information about the conference, or to register click here.

Content Strategy Workshops

October 9-10 Portland Oregon

Extending Your Content Reach through eBooks and Apps

Charles Cooper, The Rockley Group
Linda Morone, Senior Vice President, Data Conversion Laboratory
Derek Olson, Vice President, Foraker

In this three-part workshop, you'll learn what you need to know to include eBooks and Apps in your content strategy.

First, you'll learn about the important issues seldom talked about when moving legacy content to eBooks. Linda Morone of Data Conversion Laboratory will teach you how to avoid the expensive challenges and think strategically about your content in order to ensure your eBooks are of the highest quality.

Second, Charles Cooper of The Rockley Group will demystify mobile devices and help help you understand the difference between smartphones, eReaders, and tablet computers. You'll learn which content standards each device uses and how thinking strategically about your content production processes can help you efficiently and effectively create eBooks. To close out this session, Derek Olson of Foraker Labs will share a realistic, 7 step strategy for determining whether you should develop a mobile app, and, if so, how to get started.

For more information about the conference, or to register click here.

Localization World

Seattle, WA, October 17-19

I7: Content Strategy for Mobile Devices

Creating content is one thing, delivering it is another. There are so many systems available on which to experience content that creating the content seems comparatively easy, too easy, in fact. There's a temptation to create essentially the same content multiple times, once for each type of e-reader or tablet. The goal is laudable - you want your readers to get the best possible experience - but recreating the content in that manner isn't sustainable in the long run. There is a solution! By designing structured content, you can create content that can automatically adapt itself to the capabilities of the device. Join Charles Cooper as he shows you how it's done.

For more information about the conference, or to register click here.

Tekom - Wiesbaden

Wiesbaden, October 23-25

Global Content: Dealing With Multiple Mobile Devices in the Real World

Speaker: Charles Cooper
Format: Advanced Workshop

Your users can be anywhere in the world, and there's usually no way to know beforehand what device they'll use to experience your material. They could be using one of a hundred different readers - it's probably going to be handheld - but other than that, all bets are pretty much off. From simple eReaders, small screen smartphones and onto full fledged tablet devices, there are a plethora of possible "target devices" your users might have - and you have to be ready for any of them. Join us and learn about some of the most common mobile devices used around the world (Android tablets and smartphones, iPhones and iPads and dedicated eReaders), and learn how a well homed content strategy can let you create information that can be used to its best advantage on multiple devices - wherever and whatever they are.

Supporting Multiple Mobile Devices with a Unified Content Strategy

Speaker: Ann Rockley
Format: Advanced Workshop

Smartphones, eBook readers, and tablets have forever changed the way people access and interact with your content. You need to be able to create content today that can adapt to the new devices of tomorrow. To do that you need to create a unified content strategy – a content strategy that takes into account the requirements of the customer, the content to be delivered, and the ever changing array of devices for delivery. This session provides an understanding of: A unified content strategy (UCS) How to design adaptive content to support your unified content strategy

Adaptive Content Modelling

Speaker: Ann Rockley and Val Swisher
Format: Advanced Workshop

Content models define how information products are structured to support reuse, consistency and adaptation to multiple devices. In this workshop, you will learn techniques for creating XML-ready content models that support content reuse in a structured authoring environment and how to create writing guidelines to support these models. Participants will learn: The role of a unified content strategy How to design adaptive content models: Information product models Component models Reuse strategy Rules for adaptation"

Developing Content for Mobile: The New Global Imperative

Speaker: Ann Rockley and Val Swisher
Format: Advanced Workshop

In this 105 minute session, we will talk through a fictionalized case study from a client with an extensive knowledge base. The knowledge base needs to be reworked both for the new demands of the global market place and for today's mobile technology. The company's customers are strongest in Germany, Brazil, and India. We will evaluate the issues our client company had to grapple with, how they wrestled them to the ground (hint: data and facts are your friends!), and also give you guidelines and a framework for thinking through how to globalize your content for presentation on mobile devices across the world. Students will learn how to use TOAST, a global framework designed to organize your global mobile strategy:

  • Target – Who are you targeting with your content in what geography?
  • Objectives – What are you trying to accomplish with your content?
  • Action – What actions do you want people to take in response to your content?
  • Strategy – What is the plan for what content you will develop, how it will be delivered by geography?
  • Technology – What technologies will you use?

For more information about the conference, or to register click here.

The Intelligent Content Conference returns!

The 5th annual Intelligent Content Conference will take place at the Mission Bay Conference Center in San Francisco, February 7‑8, 2013. The theme of this year's event is "Best Practices in Corporate Publishing". The event will feature special focus areas dedicated to mobile content, eBooks, apps and dynamic publishing.

The call for presenters and sponsors will start Wednesday, September 19. If you have questions about the event or would like additional information, let us know.

We look forward to seeing you in San Francisco!


The Rockley Group is an industry leader in content management. We are actively involved in helping to define and grow industry knowledge in the area of content management, information architecture of content management, and content reuse.


Co-Chair DITA for Enterprise Business Documents Subcommittee

Content Management Professionals

A member organization that fosters the sharing of content management information, practices, and strategies.
Founding Member
Ann Rockley President 2005

Society for Technical Communication

Ann Rockley Fellow 2005

Join the Rockley Community

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