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Intelligent Content 2012 - A fantastic success
Intelligent Content 2012 - Strategies for Reaching Customers Anywhere, Anytime on Any Device. Thanks to everyone who attended the recent IC Conference. We had a great time putting it together, and we know from the comments we received and the tweets we saw that you enjoyed it too.
The updated slide decks will be available for download in early March, we'll send a link to each of the attendees. Next year there will be a change, not only in venue, but in city. We say a fond goodbye to Palm Springs, and head upstate to the beautiful city of San Francisco. We look forward to seeing you there! |
Events and Information
Conference Session: eBooks 101: Developing a Unified Content Strategy for eBooks and AppsFriday March 23rd, 2012 - Bologna, Italy Learn how you can use content to your (and your customers) best advantage by implementing a Unified Content Strategy which will allow you to display your information anywhere, anytime on any device.
For complete details, click here.
Webinar - eBooks 101: The Digital Content Strategy for Reaching Customers Anywhere, Anytime on Any DeviceIf you missed the recent webinar with Ann Rockley and Charles Cooper and Scott Abel, it's now available for online listening, or for download.. Adobe's Strategy eSeminar recording now availableIf you missed the recent Adobe eSeminar on Content Strategy, it's now available for viewing online. Featuring Ann Rockley, Colum McAndrew, Lise Janody, David Farbey, Bill Swallow and Clare O'Brien.
Kristina Halvorson talks with Ann about Intelligent ContentListen to Ann Rockley and Kristina Halvorson's talk about Intelligent Content. You can listen to the talk here.
Webinar - Recording availableIf you missed Ann's Webinar on Developing a DITA-based content strategy for reuse, it's now available as a recording from DCL, sponsors of the webinar. You can listen to the webinar via this link. Please note that the recording includes both video and audio, so it's a large file.
Join the Rockley Community
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Leadership
OASIS
Co-Chair DITA for Enterprise Business Documents Subcommittee
Society for Technical Communication
Ann Rockley Fellow 2005 |
From the Rockley BlogWebinar: Adaptive Content for Multiple DevicesPosted on March 2, 2012 by Charles Cooper People want to access content on whatever device they’re carrying at the moment. Designing with a large screen and a mouse in mind can cause problems when customers attempt to access content that is not optimized for small screens. What works fine on one platform may not work on another. Miniscule links and tiny text cause frustration, not satisfaction.
Conference Session - eBooks 101: Developing a Unified Content Strategy for eBooks and AppsPosted on February 29, 2012 by Charles Cooper Charles Cooper will talk about the importance of a Unified Content Strategy at the Italian Association for Technical Communication's day-long seminar series on Terminology and Validity of Content in User Manuals, Apps and eBooks in Bologna, Italy on Thursday March 23rd. Augmented RealityPosted on October 28, 2011 by Charles Cooper I love the ability of today's technology to allow us to step outside the book and off the page. It can be used in technical communications, but it's been most often seen in the advertising world, where the bucks are bigger. Content Strategy: Content Modeling a Beginner’s GuidePosted on September 28, 2011 by Ann Rockley This blog post was inspired by a discussion on the content strategy list serve. I started writing a reply and found that I quickly wrote a response much too long for the email thread. Caveat, the samples I have provided are very top level, but hopefully useful. Upcoming WebinarsPosted on September 13, 2011 by Charles Cooper We have three upcoming webinars you won't want to miss. They're focused on finding the balance between your content and the technology you'll use to get your content out to your readers.
New eBook readersPosted on May 25, 2011 by Charles Cooper This week two new eBook readers were unleashed on the world. Kobo, which is available worldwide released the Touch, and Barnes & Noble released a new version of the Nook, which like all their readers/tablets are available only in the US. iFlow eBook Reader for iOS is going awayPosted on May 13, 2011 by Charles Cooper BeamItDown was one of the early adopters of the iOS platform as a reading space. Their iFlow product had some neat features, notably the ability to "flow" the text as you were reading it, rather than you having to "flip pages" as you progressed through the book. Webinar - The Dynamic Document: Save Time; Achieve Communication GoalsPosted on May 2, 2011 by Charles Cooper The average knowledge worker spends 80% of her day just searching for the business documents and content she needs to do her job. When she can't find it, she creates it from scratch. Wouldn't her life be more efficient if she could find and reuse blocks of content to build documents on demand? "File Save As" eBook is not acceptablePosted on March 31, 2011 by Ann Rockley We all know that there is a big rush to get print books out as eBooks, but there is no excuse for simply converting a print book to an eBook without looking at it to see how well it worked and more importantly designing it for an eBook to begin with. I love QR CodesPosted on March 3, 2011 by Charles Cooper I love QR Codes. I love when companies use them to help customers. As I mentioned in my LavaCon talk last year, I love them for their simple and efficient method of bridging the real and online worlds. With a simple click of a camera phone, you can be taken to a website, load an app, enter an address... a myriad of things. But if you're going to use them, you have to consider the entire chain of events. Don't use it as a simple link mechanism without considering the consequences.
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Publications
Managing Enterprise Content - Second Edition
A complete rewrite of the seminal Managing Enterprise Content: A Unified Content Strategy text by The Rockley Group, this new edition builds on 10 years of real-world experience since the first edition. Today users and readers expect to be able to have access to the information they want at any time, on any device. The second edition of Managing Enterprise Content shows how a Unified Content Strategy can help you deliver your content to your customers (wherever they are, no matter what device they are using) in a cost effective manner. It's available in both a print version and an eBook version, both at Amazon.
DITA 101 - Second Edition
DITA 101 - Second edition includes two new chapters: Calculating ROI for your DITA project and What?s new in DITA 1.2. If you're in the process of implementing DITA, expect to do so in the future, or just want to learn more about it without having to wade through technical specifications, this is the book for you. DITA 101 is designed for authors and managers. We?ve taken our years' of experience helping organizations to move to DITA and training our clients in creating DITA content and distilled it into an easy to read and understand format. Combined with our expertise in developing effective reuse strategies and adopting content management, this book covers everything you need to know to understand DITA from an authors or managers viewpoint. DITA 101 now available in Japanese
The second edition of DITA 101 is now available in Japanese! It's available from in Japan from Amazon.
We've updated our ROI Calculator
Our popular ROI calculator has just been updated. The background costings and assumptions have been refreshed, and we now provide support for content delivery as well. You can download the updated version right here.
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